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Serge Chidiac, Lucy Abillamah and Theodora Haddad worked each on an advertising campaign, assigned by the professor integrating a Marketing plan, advertising plan, media plan, creative plan and execution, promotional strategies and PR campaign.
They presented their work in front of a panel of jury of professional advertising, media and professors: Mr Raymond Merheb, Mr Ibrahim Tabet, Mrs Jamale El- Rassi, Mrs Janine Rbeiz, Mr Kamal Darouni, Mr Dany Karam and Mr Anwar Aswad.
The students showed a state-of-art presentations that have been appreciated by the Jury, these new breed generation will become the future of advertising.
At the end of the ceremony, and after counting the grades, the winner Miss Theodora Haddad received a certificate of Merit from the General Secretary of the Advertising Agencies Association (AAA) Mr. Dany Karam.
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